A tasty story, with animals
as characters, not dishes.

Fable Meat Massaman Curry

Our Fable

Picture this, a world where you can experience the deliciousness of eating all your favourite foods in a way that’s healthy, sustainable, and ethical. That’s our mission at Fable. And we don’t want it to be a story; we want it to be a fact. This is why we produce delicious tasting meat without animals.

100% Plant Based

Meat is delicious. One of life’s greatest pleasures is biting into a juicy burger or getting elbow deep into a tantalising bolognese, curry or stew. We get it. But the challenge is, there are some major issues with how we produce and consume meat today.

Tasty Recipes

When you combine a mushroom expert, celebrity chefs, and a whole lot of imagination, you get the most delicious mushroom dishes known to mankind. Here are some of our favourite recipes that have been beautifully crafted by some of the best in the business.

Fable Tacos

Fable Tacos

Fable Tacos Arriba, tequila. Get in my mouth This yummy goodness won't last for long. Load up the guac and hear them begging for more. Prep time: 30 mins Makes: 12 Tacos The story behind our Mexican meat began under the shade of an oversized sombrero. After a big day...

Fable Bolognese

Fable Bolognese

Fable Bolognese Bold Flavours your nonna would approve of  Slowly simmered flavour sensation with a good story. Who could say no?Prep time: 15 mins Cook time: 2-4 hours Serves: 2 PeopleThe story of our beef Bolognese flavoured mushroom meat starts with a hopeless...

Fable XO Noodles

Fable XO Noodles

Fable XO Noodle Luxurious traditional cantonese with a twist They’re just two little letters, often denoting a hug and a kiss at the end of a birthday card, but XO is actually named after XO cognac – where those letters stand for “extra old". No matter the origin,...

The Fable Fable

The story of our story begins with a vegetarian and two mushroom geeks each on a journey to make meat like products for plant lovers. They stumbled upon a wise mushroom farmer who disclosed to them the ancient magic of the mushroom. Their incredible nutrition, their ability to cure disease, restore gut flora, and open minds, were just some of the extraordinary things they discovered.

On a walk through the lush shroom fields, the wisdom of the mycelium revealed itself. It spoke of its amazing texture, umami flavours, and ability to make an incredible base for creating delicious, meaty food. In slowing down, they were able to hear the intelligence that comes from a measured pace. From this, heavenly slow-cooked meat alternatives were earthed.
The moral of the story? There are a few. When you slow down, the finish line often comes to you. And when you try too hard to be meat, you end up getting burned.  *Mic drop*

FAQ

Don't worry. You're not the only one who wants to know!

Fable is proudly headquartered on the Sunshine Coast, Queensland, with a development kitchen in Melbourne, Victoria and works closely with our co-manufacturers in Malaysia and sauce manufacturers in Melbourne, Victoria.

Which restaurants currently serve Fable?

Check out our page "Where to get Fable" for up to date list of venues and retailers

Can I buy Fable in retail yet?

We’re currently available for retail at

  • Harris Farm: St Ives, Mosman, Broadway, Manly, Mona Vale, Bowral, Cammeray, Potts Point, Boronia Park, Bondi Beach, Drummoyne, Randwick, Leichhardt, Bondi, Westfield, Newcastle, Lindfield
  • The Cruelty Free Shop: Online and Sydney store

More to come...

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