A tasty story, with animals
as characters, not dishes.

The Fable Fable

The story of our story begins with a vegetarian and two mushroom geeks each on a journey to make meat like products for plant lovers. They stumbled upon a wise mushroom farmer who disclosed to them the ancient magic of the mushroom. Their incredible nutrition, their ability to cure disease, restore gut flora, and open minds, were just some of the extraordinary things they discovered.

On a walk through the lush shroom fields, the wisdom of the mycelium revealed itself. It spoke of its amazing texture, umami flavours, and ability to make an incredible base for creating delicious, meaty food. In slowing down, they were able to hear the intelligence that comes from a measured pace. From this, heavenly slow-cooked meat alternatives were earthed.
The moral of the story? There are a few. When you slow down, the finish line often comes to you. And when you try too hard to be meat, you end up getting burned.  *Mic drop*

Fable Meat Massaman Curry

Our Mission

Picture this, a world where you can experience the deliciousness of eating all your favourite foods in a way that’s healthy, sustainable, and ethical. That’s our mission at Fable. And we don’t want it to be a story; we want it to be a fact. This is why we produce delicious tasting meat without animals.

100% Plant Based

Meat is delicious. One of life’s greatest pleasures is biting into a juicy burger or getting elbow deep into a tantalising bolognese, curry or stew. We get it. But the challenge is, there are some major issues with how we produce and consume meat today.


Don't worry. You're not the only one who wants to know!

Can I buy Fable in retail yet?

We’re currently not in retail - but we promise we will be in a store near you in the very foreseeable future!

Which restaurants currently serve Fable?

Check out our page "Where to get Fable" for up to date list of venues and retailers

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